Around half (48%) of firms report net profit margins above 15%, but four in 10 don’t adequately track their billing. And while 65% track profitability in real time using dashboards or software, one-third do not – missing critical insights.
“Many firms still rely on instinct, manual coordination or post-project reviews to understand performance,” says Total Synergy’s Chief Operating Officer Daniel Cran.
Firms that protect design time with smarter workflows and integrated tools report higher efficiency. Among those using project management software, 100% report a noticeable boost in performance.
“To stay financially healthy, firms need more than strong fees – they need a clear picture of where time is spent, money is made and revenue is lost,” Daniel adds.
Total Synergy also asked respondents for their insights into future trends. This revealed: