Building your brand to drive referrals

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Date: Thursday, 23 August 2018 to Thursday, 23 August 2018
Address: Brisbane, QLD Australia
Place: Brisbane
Total Price: $110.00

You may think that most referrals come from current clients who appreciate your work and recommend you to others. But in reality, that’s not how it usually works.


According to research of 1168 professional services referrers in the US, 81.5% of people reported receiving referrals from people who aren’t clients or who they have never worked with directly.

So, if you’re still relying mostly on experience-based referrals only, you’re missing a potentially significant source of leads.

In this interactive workshop with Kathryn Koch, we will cover:


  • The different types of referrals and how to focus on growing each source.
  • Why you should bother building your personal profile and becoming a visible expert.
  • The impact of personal brand on driving referrals – both internally and externally.
  • How to build you personal brand internally by becoming a trusted advisor.
  • How to build your personal brand, with a focus on leveraging LinkedIn.
  • How to use LinkedIn, including directly messaging prospective contacts, to generate leads.


The workshop will behighly interactive, and Kathryn will share several case studies of professional services providers who have successfully built their visible expertise online, and how they did it.

You’ll need your along bring your own device (laptop, ipad, android etc).


Kathryn Koch , Director, Genuine George
Kathryn helps B2B organisations, teams and individuals to build genuine connections with the market and their clients – from developing marketing strategy and visible expertise, to client relationship skills building and client experience programs. She has worked for and with professional services firms in senior marketing and client management roles for more than 10 years, and is co-founder of The Academy of Trust, an online portal of client relationship skills building programs.

Date: Thursday 23 August 2018
Time: 5.15 pm - 6.45 pm
Venue: Brisbane
$95.00 (incl gst) Members
          $115.00 (incl gst) Non Members

If you are a young professional (under 35 yrs) a rate of $70.00 (incl gst) will be extended to you.  To take advantage of this offer please book via e:

If you have experience any problems with your online booking please contact e:

Terms & Conditions

  • Cancellations must be made no less than 5 working days prior to the event in order to receive a refund.
  • Replacement delegates will be accepted at any time.Please notify the event organiser of the change.
  • Events are postponed or cancelled at the discretion of Consult Australia
  • ABN:25 064 052 615